I definitely find more jargon and statistics based beauty ads are less believable than simplistic, to the point ads. Of course they are all airbrushed and photo shopped but it does feel like they have less to hide and that the brand truly believes in there own product - which is encouraging!
Revlon Fire & Ice Lipstick & Nail Polish advert - The whole concept of revamping the Fire & Ice range is great, but actually recreating the 1952 ad and comparing them side by side is pure genius. The ad really shows the heritage and strength of Revlon as a company and show how two matching products can be so glamorous, just like the two models.
Just brilliant, there is nothing not to trust here!
|Clockwise from Top - Burberry beauty range, Clarin's Skin Illusion foundation and Max Factor's Lipfinity Lip Tint.|
Again with the Burberry ad - the simplisty is refreshing and makes you focus on the beauty of the makeup, rather that having to look at diagrams or reading about patent's and clinical trails.
As for the Clarins Skin Illusion Foundation ad - I'm in two minds about it, the text starts off well saying ' Like a second skin, it subtly improves yours' which is believable, but then it starts to mention a foundation 'with a cocktail of minerals and plant extracts that deliver flawless, radiant skin' which is so vague it could mean anything.
Right at the end of the caption they state that Clarin's is No.1 in European luxury skin care, with an asterisk to say the finding came from 'European Forecasts'. Now really what does that even mean? Is it a prediction or an industry guide? If I haven't got a clue I'm sure most other people don't have either!
Now for the adverts that are just asking not to be trusted...
|Rimmel London ad featuring Lily Cole|
Just look at them tarantulas! Oops, I mean 'digitally enhanced eyelashes', silly me! I mean really, I could of done the same job with my sharpie pen. Rimmel seems to be one of the worst for digitally enhancing there models to the point that they look alien like.
This specific mascara is the Rimmel Max Bold Curves and it may curl the lashes and give a bold effect, but this image alone actually makes me think that it most likely won't give that great of an effect - hence why they need to over exaggerate.
|L'Oreal Million Lashes Mascara ad|
This actual mascara is good and gives alot of volume...but sadly the ad just doesn't 'do' it for me!
|Maybelline The Eraser Foundation|
Not to mention the 7 years of research!
This specific advert is six pages long with all types of nonsense wrote about a single foundation!
The amount of money this must cost compared to a simple YSL single page foundation ad must be huge.
All in all, if a product needs to overly photoshopped or overloads the consumer with bold claims than the product really cannot be that amazing to start with.
Would love to know which beauty ad's you dislike the most!