Privacy Policy


By using this website you give your consent that all personal data that you submit may be processed by Makeup Savvy in the manner and for the purposes described in the following Privacy Policy.
Definitions
The terms “Makeup Savvy”, “www.makeupsavvy.co.uk”, “we”, “us”, “our” and “ours” when used in these Terms and Conditions mean Makeup Savvy (www.makeupsavvy.co.uk).
The terms “you”, “your” and “yours” when used in these Terms and Conditions mean any user of this website.
The term “Personal Data” refers to personally identifiable information about you, such as your name, job title, email or mailing address.
About your privacy
We are committed to safeguarding the privacy of our website visitors whilst providing the highest possible quality of service. We will only use the information that we collect about you lawfully in accordance with the UK Data Protection Act 1998.
If you have any questions concerning your personal information or regarding our practices, please contact: Makeup Savvy, via email – makeupsavvy@live.co.uk
Collection of personal data
We collect information from details you give us when you use our website or any of our services, and from any email messages you may send to us.
If, at any time, you wish to opt out of receiving information from Makeup Savvy via email, please contact us via email.
Anonymous data collected through this website
We also use software tools to collect information automatically about your visit to our website. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form and, as such, cannot be used to identify you personally. Such aggregate information helps us to audit usage of our website and improve the service provided.
Cookies
In order to collect the anonymous data described above, we may use temporary “cookies” that collect the domain name of the user and the date and time you visited this website. Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a cookie and this enables you to decide if you want to accept it or not.
Use of personal data
We process your personal data only for specific and limited purposes. We ask only for data that is adequate, relevant and not excessive for those purposes. When we ask you for personal data, we tell you the purposes for which we will process that data. Some of these purposes include:
  • Providing you with information about our products or services, special offers and events or articles and case studies we think will be of interest to you
  • Processing any other requests that you make
  • To summarise usage behaviour for advertisers and partners, and to describe our service and performance. This is not based on individual behaviour, but is generic
  • Conducting marketing research.
Disclosure of your personal data
We do not share, sell or distribute your personal data with unrelated third parties, except under the following limited circumstances:
  • Personal data may occasionally be transferred to third parties who act for or on behalf of Makeup Savvy, or in connection with the business of Makeup Savvy for further processing in accordance with the purposes to which you have subsequently consented.
  • We may share or transfer the information in our databases to comply with a legal requirement, for the administration of justice, to protect your vital interest, to protect the security or integrity of our databases or this website, to take precautions against legal liability, or in the event of a corporate sale, merger, reorganisation, dissolution or similar event.
  •  We use third-party advertising companies such as Mediavine and Google Analytics to serve ads when you visit our website. Mode media collects information from readers when they visit this site, including voluntarily offered information and information regarding your usage of the website. You cannot be personally identified from the information gathered. Please click here to read further information as to this websites privacy policy. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see: http://www.networkadvertising.org/managing/opt_out.asp 
  •  Makeup Savvy currently holds your name, email address on our database. This database is not shared with any third parties or anyone outside of the business. We use the database to contact you if you are the winner of a giveaway or to respond to comments. 

    If you are happy for your details to be kept on our database, you do not need to do anything. However, if you would like to be removed from our records please email makeupsavvy@live.co.uk saying: Please remove my contact details from your records’. You retain the right to ask to remove yourself from our database at any time.
Data integrity and security
We keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.
In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Our servers and our databases are protected by industry standard security technology, such as industry standard firewalls and password protection.
Data access and corrections
We will disclose to you the personal data we hold about you upon receipt of your written request addressed to the address given above. We will also correct, amend or delete any personal data that is inaccurate and notify any third party recipients of the necessary changes.
Links to other websites
This Privacy Policy applies only to www.makeupsavvy.co.uk. These websites contain hyperlinks to websites that are not operated by Makeup Savvy. These hyperlinks are provided for your reference and convenience only and you should note that we do not have any control over these other websites. We cannot, therefore, be responsible for the protection and privacy of any data which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and review the privacy statement posted on any site you visit before using the site or providing any personal data about yourself.
Updates and changes to privacy policy
We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on this website. Any such change, update or modification will be effective immediately upon posting on the site.
Governing law
This Privacy Policy forms part of our website Terms and Conditions and as such shall be governed by and construed in accordance with the laws of England. You agree to submit any dispute arising out of your use of this website to the exclusive jurisdiction of the courts of England.


Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: https://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers'; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent - You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. - You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. - You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC - You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.
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