I may just be mean at heart but I love to see misleading or inappropriate adverts banned!
In the past few years a number or ad's have been banned - Clean & Clear's Acne Control Kit TV ad was banned for applying powder down the centre of the face and T zone in the after result clips. The Olay Definity eye illuminator magazine ad featuring Twiggy was also banned on the grounds that the re-touching around eye area and wording of the ad were likely to mislead readers.
Rimmel (Coty) also seems to be a regular offender with the Magnif' Eyes Mascara with Kate Moss being banned a few years ago and now...
... the whole range of magazine and TV ads for the Rimmel 1-2-3 Looks Mascara!
The ASA banned the adverts deeming them misleading due to using different length lash inserts and was likely to distort the effect achievable by the product alone.
They also noted that the disclaimer (that all mascara ad's now need to carry) to be insufficiently clear due to being small print and printed vertically to the side of the ad.
Another very recent TV ad to be totally banned in the UK is the YSL Belle D'Opium perfume ad - featuring a woman dancing to the beat of a drum. The woman is clearly shown running a finger down the inside of her forearm. She is then shown rolling around on the floor like a crazy (drugged up) woman!
The ASA banned the ad as the action of Belle running her finger down her arm could be seen to simulate the injection of opiates into the body.
I have to totally agree with this - before the ad was banned due to the stimulated drug use, I personally thought that was what YSL wanted to project in the movement of the dance and the different suggestions.
I love you YSL but... you got found out!
Not to be shown before a certain time!
Now the Beyonce Heat perfume TV ad (again by Coty) wasn't found to be offence however the sexually provocative nature of the ad was found to be unsuitable for children and was banned from being shown before 7:30om.
Again I totally agree with the ruling - the advert isn't suitable to be placed between nappy ad's and low-fat yoghurt's. Also the nature of the ad would surely appeal to more people later at night.
I hope this has been a bit of an interesting insight!