I found this blog post on my desktop last week that I wrote way back at the beginning of 2012 and for some reason didn't post it. So I thought I would post it now as it is still relevant and quite an interesting topic I feel.
For all that don't know what private labelling is, it is basically when companies produce unbranded products that then get bought by brands that put their of brand name and product name on it. Some brands will package the products themselves, some pay the company to do it for them, sometimes brands will even pay the private label to do it all - so they provide the actual cosmetics, the packaging and then place the brands requested label/branding on them. Then that specific cosmetic brand will release it as a new product.
A few well known cosmetics brands that have used private labelling in the past (I cannot say for certain they do now) are - Lime Crime, Daniel Sandler, Jelly Pong Pong and Pixi.
Which takes me on to how brands that use private labelling would be viewed if we were aware of this practice. Does this make them glorified re-packagers? Does it mean they are lying to us if they talk about why they created X product? Are they less creative as a brand? Also when it comes to a makeup line that has been 'created' by a makeup artist surely they know we are all going to assume these products have been designed to be the best by the makeup artist based on their vast knowledge of products and experience... so again, are they indirectly lying to us by doing this?
I personally feel Private Labelling should be a service for corporate businesses such as hotels and all beauty brands such be manufacturing their own products !
However if for whatever reason a brand does use private labelling (christmas gift sets, celebity products) then they could disclosure this on the label so that we are aware of it.
How do you feel about Private Labelling?