Oh my, oh my how a non-retouched ad was needed in the photo shopped world we currently live in!
It really seems like Make Up For Ever has actually listened and produced the first untouched ad - these women have cheekbones, pores and dare I even say, a bit of shine on there foreheads and fuzz on there arms!
Make Up For Ever have launched 4 different adverts of four women all taking self-portraits of themselves on there phones to advertise the MUFE HD line of products.
Now I haven't tried any of the products from the HD range myself but I know that they are definitely raved about in the beauty world. So maybe after seeing the adverts in person I will be swayed to try the HD foundation. Well it's not like they are hiding anything in there adverts now is it!
The MUFE HD no retouch micro website should be up and running next week - which will include exclusive videos untouched and in HD plus a great magnifying tool to zoom into the skin!
Either way this is just truly refreshing to see and hopefully something we will see more and more brands doing in the future!